Dove is putting skin in the spotlight at the 66thEmmy Awards. In partnership with E!, Dove will debut the One Shower Challenge during the network’s “Live From the Red Carpet” coverage of the Emmys on August 25, inviting millions of women around the country to try the new, advanced body wash formula that provides softer, smoother skin after just one shower.
To show women the importance of beautiful skin on the red carpet and every day, Dove has partnered with beauty expert and founder of BeautySweetSpot.com, Jeannine Morris, and leading red carpet stylist, Micaela Erlanger. Morris will provide an insider’s take on how every woman’s beauty routine actually begins in the shower, and Erlanger will share the scoop on how great style starts with beautiful skin. Together, Morris and Erlanger are being featured on E! in the weeks leading up to the big night discussing red carpet beauty and style, making predictions for what will be seen at the Emmys and teasing exciting news from Dove.
Real Women Receive the Ultimate Emmys Experience
Dove will select two real women to be the first to take the One Shower Challenge, and with the help and expertise of Morris, will surprise them with the once-in-a-lifetime opportunity to show off their softer, smoother skin on Emmy night. Women across the country will witness their whirlwind experience during E! Live from the Red Carpet Show, which will show how beauty routines for any occasion – from the red carpet and beyond – start in the shower with Dove. Through the E! Twitter feed @eonline, in conjunction with the E! Live from the Red Carpet Livestream featured on eonline.com, viewers will also be able to submit all of their red carpet beauty questions to Morris and find out how they too can get red carpet ready skin.
Tweet to Try New Dove Body Wash
Throughout Emmy night and while supplies last, viewers can request a sample of new Dove Body Wash by following @Dove or by tweeting @Dove using #OneShowerChallenge. Also beginning on August 25, women can visit Dove.com to sign up for a free sample to take the One Shower Challenge. Getting softer, smoother skin has never been so easy!
“For decades, Dove has been providing real beauty benefits to real women. We look forward to inviting women all over the country to try our new body wash, which not only sets a new level in care with its mild formula, but also improves the feel of skin after just one shower,” said Jennifer Bremner, Brand Building Director of Skin Cleansing at Unilever. “In partnership with the Television Academy and E!, Dove will show women all over the country how their beauty routines actually start in the shower with Dove and how they can feel the difference for themselves by taking the Dove One Shower Challenge.”
New Beauty Breakthrough from Dove Body Wash
The new Dove Body Washes feature an advanced formula that combines the brand’s mildest cleansers with NutriumMoisture® technology, offering 10 times more skin natural nourishment than other leading body washes. In the past, women had to choose between a body wash that was gentle on skin and one that had great lather, but new Dove Body Wash has broken this paradigm, providing women with both the mild cleansing their skin needs and the rich, luxurious lather they want. The difference can not only be seen but felt after cleansing as the new body wash formula gives softer, smoother skin after just one shower.* In stores now, the new formula is available in best-selling Dove Deep Moisture Body Wash, Dove Sensitive Skin Body Wash and Dove Gentle Exfoliating Body Wash as well as to the entire Dove go fresh and Dove Purely Pampering Body Wash collections.
Tune in to E!’s Live From the Red Carpet on Monday, August 25 at 6:00-8:00 PM ET/3:00-5:00 PM PT to learn more about the newest beauty breakthrough from Dove Body Wash and visitwww.Dove.com/OneShowerChallenge to get a free sample and experience the difference for yourself. Then tell us what you think @Dove using #OneShowerChallenge.
Beauty begins in the shower with Dove.
*Compared to skin before cleansing
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