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Posted by on Apr 4, 2013 in Uncategorized |

The New Professional Nail Polish Neutral from Zoya!

“Work Appropriate” nail polish doesn’t have to be boring. Get to work with the best neutral nail polish: Zoya Godiva

We all know that “work appropriate” fashion and beauty office guidelines vary greatly from company to company depending on the business at hand. And fingernails are often viewed as best covered in clear nail polish, just buffed or a worn in classic French Manicure to error on the side of humdrum and boring but safe in some environments…Zoya PixieDustTM in Godiva solves this common workplace dilemma with a neutral nail polish color option that is modern, soft and stylish and works as well in the classroom, boardroom and courtroom as it does at a red-carpet movie premieres.

Here’s why… the textured, matte nude nail polish Godiva is beautifully buildable from semi-sheer as a single coat to full-coverage in just two coats, depending on your personal color intensity preference. No matter what, the look is always that of impeccably groomed and modest with just enough sparkle to keep things feminine (and a dare we say a bit sexy too – work it girl!).

The unexpected and huge bonus to Zoya’s PixieDustTM Godiva formulation is that the color dries quickly, requires no base or top coats and is long wearing – which saves precious time for busy professional women (and Moms) who always want and need to look their best in a variety of professional situations.

INSIDER PRO MANICURE TIP: If you would like to customize Godiva to perfectly match your skin tone, it’s easy. Simply add a drop or two of another Zoya PixieDustTM color, usually Chyna, as desired to the bottle and blend by gently stirring the two shades together. Wearing the color as a semi-sheer single coat also allows your natural skin tone to show through for subtle “naked nail” look that works beautifully with any light or dark skin pigmentation.

Credit Info
Zoya PixieDustTM Nail Polish in Godiva
$9 ea (US)
www.zoya.com

Photo credit: Zoya Nail Polish

Twitt
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Posted by on Mar 29, 2013 in Nails |

Scratch seeks to launch artist driven nail wraps through Kickstarter

On the heels of the full sheet nail wraps by Empower Nail Art comes Scratch – individual designs for digits by designers. It’s more of an enduser experience, but in a field full of Kiss and Sally Hansen and essie wraps, is there room for more?  Backers on Kickstarter seem to think so. The designs are fresh, and out of the $6000 goal, nearly $20,000 has been raised as of this date.

Scratch is a brand new, LA born, beauty company that acts as a platform for Designers, Illustrators, and all types of Artists to collaborate, create nail wraps, and share their art through a fun new wearable medium. We’re a facilitator of awesomeness. Seriously. The incredibly talented artists we’ve been able to work with so far have created nail art that is beyond inspiring.

The goal is to produce 3 designs a month from different artists.  Instead of taking on celebrity manicurists as Minx does, Scratch has instead turned to the graphic design community for inspiration.  What do you think of this model?  And does the fact it has been so quickly and easily funded signal there is still plenty of room in the nail wrap category?

Twitt
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Posted by on Feb 27, 2013 in Beauty |

Spring 2013: CND Shellac Colors

The swatches look a little different this time.  I’ve been working with the Cinapro art and decided to lay them on the Shellac swatches for the Spring.  You can see the colors quite well.

LIMEADE

 

LILAC LONGING

 

AZURE WISH

 

CAKE POP

 

GRAPEFRUIT SPARKLE

Oops, photo mia.  I do a very popular combo of 1 layer Beau, 1 layer Romantique and 1 layer Silver VIP status and it looks pretty identical.  I guess I can skip that layered look now.

Twitt
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