Spring Eyewear: Tortoise & Blonde

There’s a new kid in town: Fashionable lenses starting at $109

Tortoise and Blonde is a just launched online prescription eyewear site founded by an optomitrist at the helm and specifically geared toward “tastemakers” that value old-school quality, precision and customer service. 
The first collection, called Everyday, was created with the intention of providing multiple shades (one Today, One Tomorrow) for everyday use. 

There are a number of interesting looks and the site offers a lot of choices for customization. From frame type to lens thickness, it’s a dream come true for eyeglass wearers.  I didn’t find the Virtual Try On section to be functional yet, but there is plenty of info to sort through. Based out of New York.

Tortoise and Blonde
33 West 19th St., 4th floor
New York, NY 10011
PHONE: 877 553 3317
FAX: 347 695 1317
E-mail: info@tortoiseandblonde.com