Fashion Forward: Minkoff tries on CMO Saynt for Size

Saynt tweets his first day on the job

What a difference two years makes.  In February 2009, Daniel Saynt was telling Solessence BlogTalk Radio listeners his side of the story regarding the controversial rumors to his organizing a bumrush of fashion week tents.  Today, it was announced that fashion designer Rebecca Minkoff has tapped this pretty pony as Chief Marketing Officer for her beloved line.  According to Minkoff’s missive as released by The Cut, she sums up the decision this way:

 “We feel bloggers and social media are playing a key role in the quickly changing industry, and we are shaping future marketing initiatives around these channels. Daniel’s experience will be an invaluable asset to Rebecca Minkoff moving forward. We plan to be a leader in the democratization of fashion, and Daniel will help guide us in that path.”

 FashionIndie.com is known for edgier looks, reporting and attitude, and there is no question Saynt was brilliant running the game.   It will be an interesting journey to see Minkoff getting her money’s worth.