Schedulicity ushers Sally Beauty/CosmoProf into digital scheduling

If you are in the beauty industry, chances are you rely on an online scheduling system to support your clientele and business needs. Schedulicity (I’ve been a fan for several years) is a major player in this field, and has announced today a partnership with Sally Beauty’s CosmoProf. Read more in the official press release:
—

Local technology company Schedulicity has partnered with a division of Sally Beauty Holdings, one of the world’s largest salon products and support companies.

The partnership aims to add Schedulicity’s digital scheduling technology to SBH’s business support division, CosmoProf, to help streamline appointment scheduling while pushing the roughly $3 billion company further into the digital and social media age. SBH will do this by advertising Schedulicity to the more than 1 million beauty professionals who buy SBH products through digital and email marketing, direct mail, and Schedulicity merchandizing in the more than 130 CosmoProf stores across the country.

“It’s just something that their company’s very excited about. Quite frankly, I was shocked at the excitement and aggressiveness with which they pursued this partnership. They have bought in wholeheartedly,” said Jerry Nettuno, CEO of Schedulicity, in his office on Tuesday.

Nettuno declined to discuss the partnership’s specifics, but said no portion of Schedulicity was sold to SBH, though as subscribers are added, “there’s potential for added integration” into the CosmoProf business.

Schedulicity, which is headquartered in the Jacob’s Crossing building on East Main Street, provides automated scheduling for those working in service industries, from stylists to plumbers to surfing instructors. It currently has about 20,000 subscribers and has facilitated more than $1 billion in commerce since it began in 2010.

The deal validates Schedulicity and the way it has run its business, Nettuno said. But while looking at the potential for five-fold growth has those in the company walking on air in some regards, they are focused on making sure it’s able to accommodate a potential spike in users as the CosmoProf marketing campaign rolls out this week.

“We don’t know what it’s going to be like at this stage,” Nettuno said.

John Golliher, president of Beauty Systems Group, which runs CosmoProf and is a subsidiary of Sally Beauty Holdings, said that Schedulicity was “by far the best” scheduling technology company in the market and cited its track record of increasing stylists’ revenues.