Topshop Unique SS13 show gets over 2 million views; sells out dress for fashion first: London Fashion Week

Topshop’s livestreamed show from London Fashion Week was a smashing success! Viewed by over 2 Million people in over 100 countries, the unique partnership with Facebook allowed consumers for the first time ever to mix and match pieces from the runway, select preferred colors and order immediately. A printed panel dress sold out within the hour and lipstick was sold every minute of the show.

A slew of celebrities attended the Topshop Unique SS13 show at Bedford Square:Elle Fanning, Luo Wang Dan, Olivia Parlermo, Poppy Delevingne, Leigh Lezark, Jessie Ware, Jess Mills, Atlanta de Cadenet, Harley Viera-Newton, Nicola Roberts, Delilah, Laura Carmichael, Daisy Lowe, Pixie Geldof, Shenae Grimes, Josh Beech and Sam Fry.

Topshop.com was clicked on by over 120 countries and had more traffic from the USA on one day than in its history, particularly exciting in a week were the brand has opened 15 new stores inside key cities with leading wholesaler Nordstorm. Congratulations for the success on this groundbreaking event.