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Posted by on Jan 11, 2012 | 6 comments

Event, Chicago: Chanel SS 2012 Trunk Show Today, Newly Designed Space

The Neiman Marcus redesigned Chanel shop on Magnificent Mile holds first trunk show for ss 2012 season

Today from 10am – 4pm, explore the new Chanel space inside Neiman Marcus and get first view of the SS 2012 collection.  Three months in the making, the new shop was designed by architect Peter Marino who designs for all Chanel locations worldwide.  The revamped space boasts a multi-panel video column which features current season runway video, gilded bamboo-like textured wallpaper, and crimson seating with gold accent pillows.

A  focal point that is unique to the Chicago location is the inclusion of a distinct arched window.  Wendy Krimins, vice president and general manager of Neiman Marcus said she knew that the windows overlooking the city were on the other side of the wall and was pleased when the decision was made to expose the view.  Tearing down the wall and fitting new glass panes was a challenge, but the end result is a dramatic backdrop to shop.

The new space also showcases select accessories such as jewelry, shoes and handbags.  Chanel is redesigning their handbag area on the first floor of the store with square footage equaling the boutique.  The new look should be completed by April.

Chanel SS 2012 trunk show will be held from 10am – 4pm,  Wednesday January 11

  • 737 North Michigan
  • Chicago, IL 60611

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