TRESemme Works the Crowd at Fashion Week

Attending Mercedes Benz Fashion Week in New York? You’ve got one more day to treat your tresses by TRESemme. A sponsor of fashion week, they’ve taken over a huge corner with a two-story location where you can wait on white leather seating and get escorted upstairs to have your hair refreshed during the event.

Who will be working on your hair, you ask? This is way beyond beauty school trainee – a style team that includes the like of Jay Palaniuk, editorial hair stylist. Jay has worked on numerous covers and in-house events and will give you all the details to the science behind how the TRESemme products work to give your hair amazing style.

One of the mousse products contains special polymers that may eliminate the need for followup hairspray, depending on your style. You’ll get great shine and hold with less product (always a plus).

This is a perfect way to spend time between shows. This isn’t a popup but the waitlist has been long all week, and there is no mercy for the wanderer (your name will get erased and you’ve got to start at square one again). It’s okay, the Kefir people continually walk by with bottles, making sure you have enough sustinance for the wait.

Mercedes-Benz Fashion week through February 17th.