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Posted by on Apr 5, 2010 in Uncategorized | 0 comments

Pantene Promises, You Could Be America’s First Reality Hair Star

43209-Reality-Hair-LogoThrough April 18th, you have the opportunity to tell Pantene why you should be the first reality hair star by uploading a video to www.pantene.com/realitystar.

America will have the chance to vote on their favorite videos to help choose the winner and fan favorite videos will be chosen daily. All video submissions will be evaluated and 12 semi finalists will be flown to NYC for an in-person test shoot in May.

Don’t forget, all applicants must add at the end of the video: “That’s why I am the first reality hair star!”

The first-of-its-kind LIVE television ad will air on May 25th on a major national network and will be hosted by Pantene’s spokesperson, stylist Stacy London.

43209-hi-Stacy-LondonTo be eligible:

  • Applicants must complete an online registration form and submit a video entry no longer than one minute at www.pantene.com/realitystar
  • The video entry must tell why you should be the first reality hair star and show your hair’s personality
  • Applicants must add at end of video: “That’s why I am the first reality hair star!”
  • Open to legal residents of the 49 U.S. states & D.C. (excluding Maine) and Canada (excluding Quebec), who, as of date of entry, are 18 or older; for official rules visit www.pantene.com/realitystar

Please visit www.pantene.com/realitystar for the complete contest rules.

Twitt
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Posted by on Apr 3, 2010 in Uncategorized | 1 comment

America’s Beauty Show Sleeper Hit – Bling String Tinsel Extensions

While the hot pro offerings at America’s Beauty Show were L’Oreal ‘s INOA coloring system and CND’s Shellac (a product five years in the making – more to come), one of the sleeper hits was a super simple idea that is available to the public: Bling String.blingstring

Bling String is little more than tinsel applied as a hair extension, but as the day wore on it was clear something was appealing to the audience.  Almost everywhere I turned I saw little glimmers of light in hair.  Look! Shiny! So Pretty!  When I chanced upon the booth, I got in line:

Applying Bling String yourself looks like a bit of a challenge, but to have someone else weave a few strands into your style shouldn’t be a problem. Bling String should then be cut to flatter your style and blend, not lay directly on top of the hair.  I’m sporting copper to match my gold/red/copper colors and I am stopped everywhere I go and asked about them.

They really do withstand washing, blowdrying, brushing.

This product is an As Seen On TV item but their video doesn’t do the product justice.

Twitt
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