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Posted by on Feb 21, 2010 | 16 comments

Purple Lab/HSN Launch Party

It is a beautiful thing to see dreams come true, and Karen Robinovitz’s beauty brand launching on HSN was a personal peak for her.  I didn’t get a tally on final numbers, but an update to  Thursday is that 4400 Silk Sheets had sold up from 600 just the day before!  That number has certainly pushed up and over that at this point.

towerofpower_purplelabmakeupI call this the Purple Lab Tower of Power.

Comments on the packaging:

“This really stands out.”

“Purple is my favorite color, I love it.”

We were plugged into Skype and had HSN rolling live.  There’s Karen Robinovitz now!

purplelab_hsn_live

Comments on Cheek Implants, shade Backstage Pass:

“This color has a touch of pink, and would be flattering on most everyone.”

Comments on Silk Sheets Foundation:

“It feels so soft!”

purplelab_hsn_cheekimplants

Luvah provides a natural, berry stained look.

purplelab_hsn_luvah

By the end of the evening samples were being checked again for wear.

“I love products that have multiple uses.”

(yes, the tagline is even Double Duty Beauty!)

We had to put the kibosh on sponsored snacks by Figenza Vodka and Pop Chips, but not before at least one bag was sampled:

Pop Chips are seriously yum and unique! Available here at Target, Sendiks, Sentry, Outpost.

purplelab_hsn_sponsors

Figenza Premium Vodka will be shared soon.  It is a beautifully packaged, smooth, fig flavored vodka.  I made up my own fruit filled concoction I call Figenza Fruit Cocktail.

Purple + Vodka + Women = WIN

Imported from Greece and sold in NY/NJ, Figenza Vodka needs to become available nationwide.

A huge MUWAH and love to Purple Lab, HSN and Karen & Sharon and everyone for a successful launch!  People were still calling and asking how to order – you can still pick up the special price at HSN.

Other beauty happenings:

Coveted hair of the night

purplelab_covetedhairstyle

One guest’s lipgloss stash (did not include two she just received!) There is a Huge Lips fan in the making:

lipgloss_stash

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