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Posted by on Oct 16, 2009 | 3 comments

Video: Dove Evolution Played Backwards Still Messes with Mind

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Ogilvy’s “Dove Evolution” is making a viral comeback three years after release. The short film showing a “model” arriving on set and transforming through makeup and Photoshop was the first insight for many to what happens on the editing floor.

I don’t think any of us believe great beauties are just a figment of a computer program and not from nature. However, it is a good lesson into seeing how much altering takes place to make the sale: magazines, clothing, cosmetics. I’m including a video that reverses the order of the original Dove film because, as they question, I do believe it makes an even bigger impact. Does seeing this make you feel differently about things? If so, what specifically?

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3 Comments

  1. Thank you very much for the post, I really learned something from it. Super good content on this blog. Always looking forward to new article.

  2. Dawn, I love that you shared this with your kids. A great idea for moms to get the topic of marketing practices, self image and self confidence going.

  3. Thanks so much for posting this. I’ve seen it a few times in the past week, but never in reversed order. Either way it is pretty amazing and hard to believe all at the same time.

    I shared this video with my kids and just stressed the fact that things aren’t always what they seem.

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