Video: Dove Evolution Played Backwards Still Messes with Mind

Ogilvy’s “Dove Evolution” is making a viral comeback three years after release. The short film showing a “model” arriving on set and transforming through makeup and Photoshop was the first insight for many to what happens on the editing floor.

I don’t think any of us believe great beauties are just a figment of a computer program and not from nature. However, it is a good lesson into seeing how much altering takes place to make the sale: magazines, clothing, cosmetics. I’m including a video that reverses the order of the original Dove film because, as they question, I do believe it makes an even bigger impact. Does seeing this make you feel differently about things? If so, what specifically?