P&G looks for Mommy Bloggers for Rouge Beauty Magazine Rollout

Canadian online magazine Rouge is getting a makeover for the US as Proctor & Gamble prepares to capture the attention of 11 million + audience in both countries.

“Rouge is launching in the U.S. because we saw it as a strong, highly effective tool in Canada that helps us at P&G Beauty to develop an informative, valuable, long-term relationship with our beauty-involved consumers,” a P&G spokesman said in an e-mail.

P&G will be focusing on building an audience by using social media, bloggers, offering coupons and identifying beauty lovers through opt in programs. Final revamp of Rougemag.com is expected later this fall. Are you in?