Girl Crush Quickie: Karen Robinovitz of Purple Lab NYC

Getting the skinny from Huge Lips Skinny Hips creatrix Karen Robinovitz in four questions

Cosmetic empire building. Group Pole Dancing. Where do you get all of your energy?

OMG! I would have to say my mom – it’s in the genes. She is the only woman I know – in her early-early 60s – who is the last person to leave a dance floor, is able to work all night and function on 4 hours of sleep, run all day – everyday – and still have energy to go out for dinner at 10p.m. Her brain never stops churning!

Sex sells, and that plus a healthy dose of fun, is everything your brand is about. How does that translate to your new cosmetic line coming out? When will all of this be available?

Everything will be about sexy, glamour, fun and double duty beauty – sophisticated formulas with a twist of humor.

By November, we will have a lip color called Luvah (The ultimate dating tool) but details are still top secret. There is a fabulous mascara and foundation, concealer, highlighter. I am bursting at the seams to tell you the ingredients and stories behind them – and their names – but I can’t yet!

There are two new colors of Huge Lips Skinny Hips in September – Limo to Lobby (the clothes and shoes that are not meant for anything other than going from the limo to the lobby) and Goji Berry Smoothie (it comes with my favorite recipe).

We will have a new BCA product for October called SWAC that is a really beautiful pink gloss, formulated with Echinaccea, mangosteens which are full of antioxidants, Vitamins E and C, and vanilla which is an anti-depressant. 20% of our proceeds go back to The Triple Negative Breast Cancer Foundation. The color is named after a woman named Nancy who lost her battle to this horrible disease. It comes with her story which is incredibly moving.

Tell me about the fab theme music

I really can’t take credit. The brilliant team who worked on my site found it and licensed it. And it was just the most perfect fit ever.

You are in talks with MEGASUPERHOTTOPSECRET production company. Spill!

(We can’t say names right now!) We are in talks with production companies about a docu-soap. So we’ll see what happens. If it’s meant to be – it will be. It’s exciting though, to even be at the table. As they say, “it’s an honor to be nominated!”

When can we see the new colors out for fall?

September, but I can give you a sneak piece if you’d like to show some smears! Mwah!

Thanks Karen! I love this woman and I love this non-stick lipgloss. Try the current beautiful sheers at Amazon or Bliss and keep your eye out for the release of these gorgeous new colors.

Goji Berry Smoothie

Limo to Lobby

~ Hillary Fry / solessence